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The Urbania brand offers beautiful hardwood flooring products driven by keen design aesthetics combined with the superior quality of real wood flooring. 

The Urbania brand identity incorporates a custom letterface design inspired by the late 20th century Meta typeface created by Erik Spiekermann. Modernized details such as the shortened cross strokes, harken to the look of stencil lettering on import shipping containers. The three contemporary colours of olive green, orange and taupe contain similar warm tones suggesting friendship and the warmth of wood, while nodding to the diversity of urban life and modern interiors.


Brand Identity

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