Graduated from the Institute of Design in Havana, Cuba in 2001. He has been part of several advertising agencies for the past 17 years, where he was part of the conceptualization and development of world-wide advertising campaigns as well as the creation of brands for companies, products, destinations and countries.
His professional approach has been endorsed by 21 international design awards. Design for him, is more than a profession, it is a lifestyle. Each project is a challenge and an adventure as if it were the first time. He currently works as a freelancer in the city of Toronto.