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Copper Run is a motor freight company that offers personalized shipping across North America. The visual identity is built using one primary graphic element — the chevron.  This symbol connotes dynamism, direction, movement, and accuracy. Six chevrons are spatially distributed to form a human figure, reminiscent of the ancient Greek Olympic runners.  The white space adds a sense of movement and teases with the shape of a “package” under the right arm.

Copper Run.

Brand Identity

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