Muino Studio
Graphic Design Studio
Urb8.jpg

Urbania Hardwood Floor Brand

The Urbania brand is a hardwood flooring product driven by design aesthetics combined with the superior quality of real wood flooring. The Urbania brand identity incorporates a custom letterface design inspired by the late 20th century typeface by Erik Spiekermann, called Meta. Modernized details such as shortened cross strokes, harken to the look of stencil lettering on import shipping containers. The three key contemporary colours of olive green, orange and taupe contain similar warmer saturation tones suggesting friendship and the warmth of wood, while nodding to the diversity of urban life and modern interiors.

Urb2.png
Urb1.png
Urb3.jpg
Urb4.jpg
Urb10.png
Urb11.png
Urb6.jpg
Urb7.jpg
Urb8.jpg
Urb9.jpg