Muino Studio
Graphic Design Studio
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Copper Run Re-Brand

Copper Run is a motor freight company that do personalized shipping all across North America. The visual identity is built with a primary graphic element — the chevron. This symbol connotes dynamism, direction, movement and accuracy. Six chevrons are spatially distributed to form a human figure, reminiscent of the ancient Greek Olympic runners. The negative space of this symbol will add a sense of movement and the shape of a “package” under the right arm.

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